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Appliances and ElectronicsOur insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.
In developed markets, PCs and laptops are taking a backseat as smartphone owners use this smaller, more convenient device to surf the internet everywhere they go. In emerging markets, the mobile phone has become a leapfrog technology. Thanks to the rising demand in mobile phones and incresing popularity of smart phones and tablets, mobile games was the fastest growing category in digital gaming and in overall video games recording 36% value growth globally in 2011.
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