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Voice of the Home Care Industry

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Euromonitor is excited to share the most recent results of the Industry Insights series. In this annual series, Euromonitor surveys industry professionals across the globe to capture trends, forecasts, and innovations.

Voice of the Industry: Home Care

A new report in the Industry Insights series focuses on home care trends, drawing on an Industry Insights survey of 244 professionals around the world.

Top findings from Euromonitor’s home care industry insights survey include:

  • Future sales expectations among industry professionals are cautiously optimistic; 49% think value sales in their category in 2023 will be at least 5% better than in 2018.
  • Convenience, changing consumer lifestyles, and sustainability and green trends are expected to be the most influential trends impacting sales in the coming year.
  • Over half of industry professionals cite products with new claims/functionality and sustainable/green features as the most successful new home care innovations and launches in the past year.

To download the full Voice of the Industry: Home Care report, click here.

More on Industry Insights

Euromonitor’s Industry Insights series surveys professionals on trends and innovations across nine key industries: beauty and personal care, toys and games, non-alcoholic drinks, packaged and fresh food, retailing, home care, digital consumer trends, alcoholic drinks and consumer foodservice.

Interested in sharing your perspective in the next Industry Insights survey? Email survey@euromonitor.com with your industry focus and contact details.


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