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Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

Italia: prima nelle vendite di integratori alimentari in Europa

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Vitamins and Dietary Products PicIl settore degli integratori alimentari è in crescita in Europa e l’Italia rappresenta il primo Paese per vendita di questi prodotti nel Vecchio Continente. A livello globale, l’Italia si classifica quinta, dopo Stati Uniti, Giappone, Cina e Corea del Sud. Nonostante la crisi economica, il settore ha registrato un aumento del 4% negli ultimi cinque anni nel Bel Paese, a causa della crescente tendenza salutista e dell’invecchiamento della popolazione in Italia, che rappresenterà il secondo paese più vecchio del mondo nel 2030.

Purchase the full report here:  http://www.euromonitor.com/vitamins-and-dietary-supplements-in-italy/report


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