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DrinksFrom coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.
As fruit/vegetable juice grows in Asia Pacific, many consumers are choosing juice drinks (which contain less than 24% juice) over 100% juices and nectars. This popularity stems from formulations that use bits of real fruit pulp to closer approximate fresh juice, single-serve PET bottle packaging, and low unit prices compared to other juices. While extremely popular in China, this type of beverage has spread to many other markets - representing a key growth category in this important region.
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