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Latest Research: US Regional and State-Level Alcoholic Drinks Data

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Euromonitor International is proud to announce its newest research product – US alcoholic drinks data at the regional and state-level. Offered for the first time, this new dataset provides a strategic look inside the world's second-largest alcoholic drinks market. With market size data that covers 4 regions, 9 divisions, and 22 states, this new offering provides an entirely new way to analyze the underlying trends and factors that are shaping the alcoholic drinks market in the US.

More than perhaps any other industry, the alcoholic drinks market in the US is strongly influenced by a complex web of state and local-level taxes, laws, and regulations. In some states, the sale of certain alcoholic beverages is entirely controlled by the state government itself. Consumers in these “control states” can only buy the products offered at state-run liquor stores. Other states operate a system in which retailers must obtain a license to sell alcoholic drinks. The local markets in these “license states” look entirely different from those in “control states”. Relative taxes also strongly affect sales of alcoholic drinks at the state level. States and municipalities levy very different excise and sales tax rates, and these also vary by the type of beverage (wine, spirits, and beer). In some cases, consumers will travel outside state, county or city lines to buy alcoholic drinks at much lower prices due to variations in taxes.

Regional and state-level trends in alcoholic drink consumption are also driven by factors like relative income levels and demographic variables. In these cases, socioeconomic variables exhibit a measurable effect on regional drink preferences. However, intangible factors like local cultures, traditions, and heritage actually serve as the some of the most important drivers of local buying habits.

Regions Map.PNG

This new data includes the following:

  • Market size data on 4 regions and 9 divisions, as defined by the US Census Bureau
  • Market size data on 22 key states that contain nearly 80% of the US population
  • Market sizes from 2002 to 2013, with forecast data through 2018
  • Market size data for total volume sales by state and region
  • Market size data covering all alcoholic drinks categories, including dark beer, lager, low/non-alcohol beer, stout, cider/perry, RTDs, high-strength premixes, brandy and cognac, liqueurs, rum, tequila, whiskies, white spirits, other spirits, fortified wine and vermouth, non-grape wine, sparkling wine and still light grape wine
  • State-level socioeconomic data within the Countries & Consumers database, including variables like income, consumer expenditure, GDP, inflation, population, and households

A strategic briefing that features analysis on this new US market data will follow, providing insight on industry trends that vary significantly by state or region. Critical factors like local regulations, taxation, regional tastes and consumer demographics are all examined for their roles in creating strong variations within the US alcoholic drinks market.

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