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ConsumersOur insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.
In 2015, Europe will represent a combined consumer market of US$12,676 billion. It is home to 16% of the world’s households, but 29% of its single person households. The average European will spend US$15,937 in 2015 and save just 10.5% of disposable income. With an average age of 40.2 years, how do European consumers live their lives?
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