In 2015 Latin America will have a highly urbanised population of 623 million with average consumer expenditure of US$6,742. Savings in the region are the lowest in the world due to the easy availability of credit in many countries, which in turn has driven the increased possession of many household durables. The average age will remain below 30 years and the proportion of the population using the internet will approach 50%.
Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years,…
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