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Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

Low Fertility Set to Hamper Volume Growth in Hygiene

3/26/2014
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By 2024, 53% of all countries will see a fertility rate below 2.1 births per woman. This means, ignoring immigration and longer life expectancy, that these countries will see sub-replacement level fertility, population ageing and eventually a declining population which is set to influence demand for hygiene as well as a wide range of other FMCG products.

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