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Appliances and Electronics Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.

Macro Volatility and Licensing Shaped the Traditional Toys Market in 2015

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Traditional toys and games market faced significant headwinds from an appreciating US$ in 2015, with global sales declining 5% in y-o-y exchange rates. Barring exchange rate effects the industry had a record year due to the impact of Star Wars. Construction, action figures, as well as dress-up and role play were some of the fastest growing categories within traditional toys in 2015 and due to the high penetration of licensed Star Wars merchandise.

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