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Food and NutritionConsumers are engaging with food and nutrition like never before. Our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights.
In highly developed consumer markets, the drive towards meat reduction, rather than a switch to outright vegetarianism, is already in evidence. This trend, also popularly referred to as “flexitarianism”, is being driven by four key concerns - health and wellness, animal welfare, environmental issues and tight finances. Euromonitor fresh food data show that over 2008-2013 fresh meat volumes declined by 2% in North America and remained stagnant in Western Europe.
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