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Home and Technology Our insights capture shifts in consumer lifestyles and themes impacting the global home and technology markets, including new business models, sustainability, innovation and the future home.

Monoculture: Dishwashing and Laundry Care Unite Behind Detergent Tablets

11/19/2013
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While use of monodose has had its greatest success in automatic dishwashing, recent innovations in laundry have seen the format develop a similar footing there also. With developed markets in desperate need of innovation, it is hoped these new look products will make an impact, although there are still barriers to overcome. That said, laundry care manufacturers appear to have learnt from successes in dishwashing – a key factor for positive forecasts associated with the fledgling category.

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