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Navigating Your Market Research Tool Kit

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the world of market research is vast and understanding the different types of market research providers can be confusing. Using the coffee industry as an example, this infographic helps you navigate the questions market research can answer. Whether you are new to the market research universe or a long time user, this guide will help you make sense of it all. Image details types of market research in context including scan data, consumer surveys, qualitative focus groups, strategic and business consulting and distinguishes which types of questions each type of market research can answer.

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