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Home ProductsOur experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.
Toilet care remained a small but profitable area of the home care market in 2012. While developed markets such as North America and Western Europe appear to have reached saturation, developing markets are increasingly taking a lead in value generation. This trend is likely to accelerate further with increased flush toilet penetration and wider westernisation of cleaning culture.
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