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Nurturing Future Sales Growth in Foods through Packaging Innovation

2/18/2014
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Rapidly rising demand from emerging regions is certainly driving increases in global food packaging volumes, but opportunities for growth are also coming from mature markets, fuelled by packaging innovation. Increasingly hectic lifestyles render convenience a key driver of new packaging developments in the foods industry and influencer on consumers’ purchasing decisions. Tough economic conditions are also encouraging consumers to seek out value for money pack solutions.

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