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Food and NutritionConsumers are engaging with food and nutrition like never before. Our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights.
The average Briton purchases 1662 calories a day from packaged food and soft drinks, with bakery, dairy and oils and fats being the top three contributors. Bakery is the leading source of protein delivering up to 14g per day, 2g more than dairy. 15g of fibre is purchased daily from packaged food and soft drinks. Despite 64% of the British population currently being overweight and obese, by 2019, each person is expected to buy only 7 calories less per capita per day.
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