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Food and NutritionConsumers are engaging with food and nutrition like never before. Our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights.
The average American purchases 1542 calories a day from packaged food and soft drinks, with bakery, dairy and soft drinks being the top three contributors. Dairy is the leading source of protein delivering up to 11g per day, 5g more than bakery. 11g of fibre is purchased daily from packaged food and soft drinks. Despite 72% of the American population currently being overweight and obese, by 2019, each person is expected to buy only 45 calories less per capita per day.
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