Services Our expert insights reveal the key consumer and industry trends shaping global services, including best-in-class innovations in technology, customer experience and sustainability to thrive in dynamic times.

Pizza Delivery and Takeaway – Top Markets

Euromonitor International Profile Picture
Euromonitor International Bio

Incorporating simple ingredients, accompanied by limitless varieties of sauces and toppings, and benefitting from simple preparation and cooking methods, pizza is ideally suited for nearly universal appeal.

A format that now represents nearly 5% of global consumer foodservice sales, Euromonitor International’s research shows that the number of pizza delivery and takeaway outlets continue to grow, with the US leading this market, followed by Italy and Brazil.

Despite being an established pizza market, the US will register 4% CAGR growth in pizza 100% home delivery and takeaways in the next five years, driven by the development and adoption of online ordering platforms, as well as continued investment in “clean” ingredient options, which are becoming increasingly popular among consumers across foodservice channels.

In the UK, another saturated pizza market where chains make up an overwhelming 87% of the market, concepts such as Franco Manca, Base+Barley and Pizza Pilgrims have recently emerged offering artisanal pizza with an emphasis on ingredients.

In non-traditional pizza markets, such as Mexico and South Korea, domestic pizza operators are having success by adopting local ingredients and developing speciality combinations that incorporate elements of local cuisine, thus making pizza more palatable to local consumers.

Top Ten Markets – Pizza Delivery and Takeaway

Pizza Delivery

Source: Euromonitor International

Top Ten Fastest Growing Markets - Pizza Delivery and Takeaways

Pizza Delivery

Source: Euromonitor International

Interested in more insights? Subscribe to our content

Latest Insights

Duty-Free Shopping a Missed Opportunity for UK Tourism?

Alexander Göransson 07 December 2022

Top Three Traits of a Successful Sports City

Fransua Vytautas Razvadauskas 05 December 2022

Shop Our Reports

Global Inflation Tracker: Q4 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and…

View Report

Travel Transportation in Middle East and Africa

The recovery in travel modes sales is proving a gradual one, given the size of the losses seen in 2020, when the pandemic decimated the travel and tourism…

View Report

Top 100 City Destinations Index 2022

Euromonitor International’s Top 100 City Destinations Index 2022 uncovers the leading city players, which have improved their economic and business activity,…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More