Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Services Our expert insights reveal the key consumer and industry trends shaping global services, including best-in-class innovations in technology, customer experience and sustainability to thrive in dynamic times.

Ranked: Top 20 Countries by Inbound Arrivals to South Korea

Euromonitor International Profile Picture
Euromonitor International Bio

With the Winter 2018 Olympics in PyeongChang approaching, we take a look at the top countries driving international tourism in South Korea.

Inbound Arrivals to South Korea in 2017 ('000 trips)

Arrivals from China 4,882.0
Arrivals from Japan 2,357.6
Arrivals from US 924.0
Arrivals from Taiwan 883.0
Arrivals from Hong Kong, China 719.8
Arrivals from Philippines 592.7
Arrivals from Thailand 504.0
Arrivals from Indonesia 322.0
Arrivals from Malaysia 309.7
Arrivals from Vietnam 247.8
Arrivals from India 231.9
Arrivals from Russia 224.7
Arrivals from Singapore 207.0
Arrivals from Canada 190.6
Arrivals from Australia 171.4
Arrivals from United Kingdom 159.2
Arrivals from Germany 130.6
Arrivals from France 106.8
Arrivals from Mongolia 95.7
Arrivals from Myanmar 88.2


The main source market for inbound travel to South Korea has been China since 2013. However, after announcing the deployment of THAAD, both value and volumes significantly declined in 2017. Although China remained the largest source market for South Korea, it will likely take some time for inbound arrivals from China to reach previous levels. China was the largest source market for South Korea as its tourists have for many years been fascinated by Korean K-pop stars, celebrities or cultural content such as movies and dramas. Also, as it takes only two hours, South Korea has been an attractive tourist destination for Chinese tourists. Cheaper cosmetic products or the well-known red ginseng products are also popular among Chinese tourists. The second largest source markets are Japan and the US. Japanese tourists visit South Korea due to the close location, short flight duration and cheaper shopping items, whereas Americans visit as US army personnel have many relatives and friends in Korea as the countries have been allies for many years.

Inbound arrivals is set to record a strong volume CAGR of 7% over the forecast period, an improvement over that of the review period. Major threats may come from a weak global economy, political issues and tension between China and South Korea, while opportunities include the new presidential elections and the ongoing development of tourism projects in South Korea.

It will be important for South Korea to continue to develop tourism products, whilst improving the quality of services. In order to improve the re-visit rate, ongoing development of travel attractions and cultural events will also be important. Further developments of local cities as travel destinations is also critical for South Korea to be successful and remain in line with the competition.

Interested in more insights? Subscribe to our content

Latest Insights

Loyalty and the New Normal

Nadejda Popova 16 March 2023

Shop Our Reports

Car Rental: Top Six Industry Trends

This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and…

View Report

Financial Cards and Payments in Western Europe

Electronic direct/ACH and card payments continue to take share from paper transactions in Western Europe, while mobile m-commerce continues to be the most…

View Report

Financial Cards and Payments in Latin America

Although it is not the case in Brazil, the region’s biggest market, cash is still the leading payment method in many Latin American countries. However,…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More