Exploring the Personalities of Seven Global Consumer Types

In the 2013 Global Consumer Trends survey, Euromonitor International captured the personality traits, preferences, and behaviours of 16,300 online consumers in nine markets. Using the results of this survey Euromonitor analysed the respondents and sorted them into seven global consumer types with shared characteristics and buying behaviours. This datagraphic provides a glimpse of the key personality traits of each of the global consumer types.