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ConsumersOur insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.
In the 2013 Global Consumer Trends survey, Euromonitor International captured the personality traits, preferences, and behaviours of 16,300 online consumers in nine markets. Using the results of this survey Euromonitor analysed the respondents and sorted them into seven global consumer types with shared characteristics and buying behaviours. This datagraphic provides a glimpse of the key personality traits of each of the global consumer types.
PassportOur premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisationLearn More