Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Single-Person Households to Record 128 Percent Growth by 2030

3/31/2019
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

Seoul, South Korea – Global market research company Euromonitor International unveiled today a new white paper, “Future of the Family,” revealing how the traditional definition of the family is transforming rapidly under evolving socio-economic conditions and how brands should adapt their strategies accordingly.

The report shows that single-person household will record 128 percent growth in 2000-2030, while the total number of household heads aged 60+ will reach 807 million by 2030. Further, the average number of children per home is set to decline worldwide and the global population is aging rapidly.

According to the white paper, the population with a divorced marital status will be by far the fastest growing segment at 78.5 percent over 2000-2030. As a result, more families are split and thus require their own households apart from each other, driving the rise of the single-parent family.

The evolution of families into smaller entities offer new opportunities and challenges to companies and brands. As the transformation of the family is leading to the transformation of the home, demand for small, hyper-urban apartments is rising and creating more space for appliances and household goods in emerging markets.

“As the future family will reshape the habitat of the household, families have ever-increasing expectations of the brands they interact with,” says Pavel Marceux, household specialist at Euromonitor International. “Companies must be mindful that millennial parents are juggling complex plans, so they must be pragmatic about the utility and convenience they can offer, avoiding ‘trendwashing’ and traditional clichés,” he added.

To download a free copy of the report, visit: http://bit.ly/2FxmNhl

– ENDS –

For further information, please contact:

Erin Kim

Communications Executive - Euromonitor International

Tel: +82 2 6123 0206

erin.kim@euromonitor.com

About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

Interested in more insights? Subscribe to our content

Shop Our Reports

Global Recovery Tracker: Q4 2021

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased…

View Report

Consumer Finance Beyond the Pandemic

This report examines how the future of globalisation, the future of work and education and future priorities and preferences have changed for the consumer…

View Report

The Future of Emerging Asia

Emerging Asia has been one of the most exciting regions in emerging markets during the last two decades and this trend is expected to continue, though the pace…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More