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Soft Drink New Product Development: The Search for Function, Flavour and Health

8/5/2013
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Soft Drink New Product Development

Global new product development in soft drinks was driven in 2012 by manufacturers’ desire to add value to their products across developed and emerging markets alike. Key drivers for these products included the continued demand for beverage functionality, the consumer search for “healthier” soft drinks, and the expansion of both exotic and traditional flavours.

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