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Food and NutritionConsumers are engaging with food and nutrition like never before. Our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights.
Global new product development in soft drinks was driven in 2012 by manufacturers’ desire to add value to their products across developed and emerging markets alike. Key drivers for these products included the continued demand for beverage functionality, the consumer search for “healthier” soft drinks, and the expansion of both exotic and traditional flavours.
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