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Health and BeautyWe examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
Reaching US$425 billion in 2015 the beauty industry sustained its relatively stable growth, despite deceleration in the key markets of China and Brazil. Colour cosmetics and premium beauty gave a strong boost to global performance, driven by strong demand for high quality, self-expression and individualism. Premium beauty reached historic highs in 2015 fuelled by the US, while the continued penetration of staple categories maintains opportunities in mass beauty in Asia Pacific.
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