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DrinksFrom coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.
Suntory’s surprise takeover of Beam in April 2014 has created the world’s sixth biggest spirits company. Although not currently showing in Euromonitor International data, this profile will look at Suntory’s new spirits division, Beam Suntory (as it will be known throughout the profile), and as it has inherited Beam’s strengths and weaknesses the profile will examine how well placed the new company is to grow.
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