A look at global bathing habits and routines, including showers, baths, and shampooing, using results from Euromonitor International's Personal Appearances Survey drawn from 6,600 online consumers in 16 major markets in 2014.
Health and Beauty
We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
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Survey Shows Regional Differences in Bathing Habits Around the World
7/20/2014
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