Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

Tea and RTD Tea Resonate with New Zealand Consumers

Euromonitor International Profile Picture
Euromonitor International Bio

New Zealand consumers continue to respond positively to tea and ready to drink (RTD) products driven by growing awareness of the natural health properties of tea, changing demographics, and a concerted push by manufacturers to grow the market.

Modern communications technologies have allowed unimpeded access to information by consumers. Accordingly, consumers have become increasingly aware through various media of the inherent health and wellness attributes and qualities of tea. With consumer preferences trending towards health and wellness products due to changing lifestyle choices, tea has benefited from positive associations. There was growth in the Asian immigrant population, particularly in the Auckland region. With green tea in particular a popular beverage among Chinese immigrants, the growth in sales to immigrants has increased consumer demand for these products. Finally, Unilever New Zealand has helped to grow the market for NH RTD tea through its Lipton Ice Tea brand, with increasing engagement with consumers through social media and its marketing campaign associating the brand with summer by virtue of its sponsorship of a number of popular summer music festivals.


NH RTD tea and NH RTD green tea is expected to continue growing as consumer demand increasingly turns to these products from substitute goods such as carbonates and consumers increasingly focus on health and wellness trends when making their purchasing decisions. The extensive promotional and marketing activities from the major players are expected to continue, with the major brands expected to continue to associate their brands with summer.

NH fruit/herbal tea is expected to be a focus area for product development. With growing consumer demand for NH tea products, NH fruit/herbal tea represents a major area for growth. NH tea is also expected to be an area for growth for private label lines.

Interested in more insights? Subscribe to our content

Latest Insights

Three Challenges To Delivering Consumer Need States

Shane MacGuill 24 February 2023

NCA Annual Convention

Euromonitor International 19 January 2023

Shop Our Reports

Tea in Middle East and Africa

Tea has continued to record positive growth rates in volume terms in recent years, but has also seen declining sales in real value terms in Middle East and…

View Report

Juice in Asia Pacific

Health concerns are influencing the performances of the various juice products across Asia Pacific, with NFC 100% juice, for example, seeing dynamic growth in a…

View Report

Coffee in Asia Pacific

Per capita consumption of coffee in Asia Pacific is the lowest in the world, and is growing only slowly, as the dominant instant coffee category is mature.…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More