Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

The 'Beauty' of Brazilian Incontinence

Euromonitor International Profile Picture
Euromonitor International Bio


Brazil is the only emerging market where incontinence products have established a significant footprint. This is not because incontinence is less of an issue but has more to do with barriers such as price, taboo and distribution which have been broken down in Brazil by an entrenched drugstore culture which operate as quasi-medical centres and are often the first port of call for Brazilians when they fall ill. The trust they have here has been key to incontinence products gaining market traction in Brazil.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

The Evolution of the Mental Health Landscape in Consumer Health

Mental health has emerged as a key consumer demand in the years since the COVID-19 pandemic. This briefing will examine survey data to understand how consumers…

View Report

World Market for Disposable Hygiene

The disposable hygiene industry is expected to see continued growth after a temporary setback in 2022, supported by improved health awareness, product…

View Report

Global Inflation Tracker: Q1 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More