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Appliances and Electronics Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.

The BRICs Lead Volume Sales of Washing Machines in 2017

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The BRIC countries are amongst the top five largest markets for washing machines. This trend is evident in China where due to increased disposable incomes, semi-automatic washing machines are expected to see steep sales decline while automatic washing machines are set to show double-digit volume growth over 2012-2017. In contrast, the lower priced semi-automatic washing machines will continue to generate strong sales in Brazil and India.

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