Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Articles Read the latest analyst insights and expert opinions from Euromonitor.

The Challenges and Rewards of Doing Business in Sub-Saharan Africa

Euromonitor International Profile Picture
Euromonitor International Bio


In 2020, Sub-Saharan Africa is expected to be a US$2 trillion economy – the same size as Russia today. Home to more than 1 billion people, 30% of whom will live in just two countries (Nigeria and Ethiopia), average consumer spending will range from US$171 in Burundi to US$9,041 in the Seychelles. This disparate market offers challenges but also huge rewards for those who are able to provide products and services which serve the diverse needs of the region’s consumers.

Interested in more insights? Subscribe to our content

Shop Our Reports

The Evolution of the Mental Health Landscape in Consumer Health

Mental health has emerged as a key consumer demand in the years since the COVID-19 pandemic. This briefing will examine survey data to understand how consumers…

View Report

Haleon Plc in Consumer Health

After a successful demerger from GlaxoSmithKline Pc, Haleon Plc, formed in July 2022, continues to lead the consumer health industry, supported by its power…

View Report

Amway Corp in Consumer Health

Amway is the largest direct selling company in vitamins and dietary supplements globally. A pioneer of innovations, it distributes its Nutrilite premium…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More