In 2020, Sub-Saharan Africa is expected to be a US$2 trillion economy – the same size as Russia today. Home to more than 1 billion people, 30% of whom will live in just two countries (Nigeria and Ethiopia), average consumer spending will range from US$171 in Burundi to US$9,041 in the Seychelles. This disparate market offers challenges but also huge rewards for those who are able to provide products and services which serve the diverse needs of the region’s consumers.
Mental health has emerged as a key consumer demand in the years since the COVID-19 pandemic. This briefing will examine survey data to understand how consumers…
View ReportAfter a successful demerger from GlaxoSmithKline Pc, Haleon Plc, formed in July 2022, continues to lead the consumer health industry, supported by its power…
View ReportAmway is the largest direct selling company in vitamins and dietary supplements globally. A pioneer of innovations, it distributes its Nutrilite premium…
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