Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Health and Beauty We examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.

The Impact of the New Administrative Measures on the China Consumer Health Market

Euromonitor International Profile Picture
Euromonitor International Bio

The latest Administrative Measures of Health Food Registration and Filing, issued by the CFDA to accord with the newly revised Food Safety Law in China, were enforced from 1 July 2016, to replace the interim version enforced since July 2005. The new Administrative Measures regulate that only the CFDA accepts the registration applications for new health foods, whilst provincial branches of the CFDA no longer accepted such applications from 1 July 2016.

The new Measures have adjusted the management modes for health food in the market, and optimised the registration process. Meanwhile, they have also strengthened the management of health food filing, strictly regulating the labelling of health food. From a practical perspective, the Measures have shortened the registration and review process for health food, safeguarding the standardised operation of the market.


Thanks to the implementation of the new Measures and the simplified registration process, more new health-centric food products are likely to be registered and filed under the health food category in China over the forecast period, to further enrich the product offerings in the market. On the other hand, the competition is likely to intensify, leading to market share concentrating towards the leading players with established brands, quality products and effective distribution. By contrast, small and local players, with a lack of competitive edge over rivals are expected to be wiped out of the market over the forecast period.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

World Market for Duty-Free: Unlocking Value and New Opportunities

The outlook for world duty-free looks rosy, as pent-up demand and the recent reopening of China are powering tourism recovery, despite the headwinds caused by…

View Report

The Evolution of the Mental Health Landscape in Consumer Health

Mental health has emerged as a key consumer demand in the years since the COVID-19 pandemic. This briefing will examine survey data to understand how consumers…

View Report

World Market for Disposable Hygiene

The disposable hygiene industry is expected to see continued growth after a temporary setback in 2022, supported by improved health awareness, product…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More