Euromonitor predicts that single person households will be the fastest growing household profile in 2014-2030 worldwide. They are already the dominant profile in Western Europe and North America. Couples with children prevail in emerging markets but single person households will increase in line with shifting cultural attitudes and rising female employment. This will equate to more demand for smaller household products and services aimed at the solo consumer.
South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040,…
View ReportThe French population is sustained by an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption…
View ReportThe Belgian population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Consumer trends and consumption…
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