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ConsumersOur insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.
What are the economic and consumer trends that will shape the world throughout the next 17 years? With births outstripping deaths by two to one, the global population will grow by 17% between 2014 and 2030. Global GDP will expand by 89% - compared to 76% in the previous 17 years (1997-2013). With the average age globally 34 years in 2030, compared to 26 years in 1997, the ageing population will be impacting all consumer trends.
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