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DrinksFrom coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.
Consumer consumption of coffee and tea is often thought to have an inverse relationship: consumers who drink a lot of coffee are unlikely to drink much tea, and vice versus. While this is the case for many markets in Western Europe and the Middle East & Africa, there is less of a distinction between hot drinks preferences in Eastern Europe.
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