WEBSITE MAINTENANCE NOTICE – Scheduled maintenance will take place between 7:00 – 9:00 am UTC on December 2nd for essential updates. While service disruption is not anticipated, if you encounter any issues, please contact info@euromonitor.com for assistance.

Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Top 10 Global Consumer Trends in 2021

1/19/2021
Euromonitor International  Profile Picture
Euromonitor International Bio
Share:

This press release is also available in Spanish, Portuguese, Mandarin and Japanese.

CHICAGO – Global market research company Euromonitor International reveals the trends that will define consumer behavior and influence business strategies this year in a new report, “Top 10 Global Consumer Trends 2021.” The COVID-19 pandemic created, influenced or accelerated each trend.

In 2021, consumers:

• Expect purpose-driven initiatives that support the triple bottom line—people, planet and profits (Build Back Better). Nearly 70% of professionals expect consumers to be more concerned about sustainability than before COVID-19.

• Desire the ease of on-the-go, impulse and spontaneous occasions and simplicities of pre-pandemic life (Craving Convenience).

• Reconnect with nature and turn to open-air venues for leisure and to safely socialize (Outdoor Oasis).

• Use digital tools to stay connected at home and to facilitate safer procedures in brick-and-mortar outlets (Phygital Reality).

• Gain newfound flexibility, scheduling activities in a non-conventional order to suit individual time demands (Playing with Time).

• Distrust media and governments, defying misinformation and putting their needs first (Restless and Rebellious). In 2020, 29% of global consumers were actively involved in political and social issues.

• Demand contactless services, exceptional sanitation standards and products that enhance hygiene and immunity (Safety Obsessed).

• Reassess priorities and identities in pursuit of a more fulfilled life and improved mental resilience (Shaken and Stirred). Depression and mental health had a moderate or severe impact on 73% of global consumers’ everyday lives last year.

• Budget cautiously and purchase value-added and affordable products and services (Thoughtful Thrifters).

• Find a new work-life balance, as remote collaboration redefines the traditional office environment (Workplaces in New Spaces). More than half of global consumers previously had a strict boundary between work or school and personal life.

“2021 will be a pivotal year,” says Alison Angus, head of lifestyles at Euromonitor International. “Tailoring strategies to these emerging consumer trends will empower businesses to endure the unexpected and overcome adversities.”

Download Euromonitor’s “Top 10 Global Consumer Trends 2021” report to explore the values and expectations that will drive consumer behavior this year. The report is available in English, Spanish, Portuguese, Mandarin and Japanese.

– ENDS –

For further information, please contact:

Marissa Bosler

Senior Communications Executive - Euromonitor International

Tel: +1 312 922 1115 ext. 8908

Marissa.Bosler@Euromonitor.com

About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, our research solutions support decisions on how, where and when to grow your business. Find the right report, database or custom solution to validate priorities, redirect assumptions and uncover new opportunities. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Affordability, Value and the Cost of Living: Where Do Opportunities Lie?

Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in…

View Report

Consumer Market Flashpoints: Rising Inequality

In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing…

View Report

Premiumisation in Pet Care: Inflation and Beyond

The premiumisation trend in the global pet care industry brings forth new opportunities for industry players. Inflationary pressures create a challenging…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More
;