Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

Top 25 Countries by Rum Consumption Per Capita

Euromonitor International Profile Picture
Euromonitor International Bio


More Fun Facts about the Global Rum Market:

  • The world drank 1.3 billion litres of rum in 2016
  • The top 5 rum markets are India, USA, Philippines, France and United Kingdom
  • In per capita terms, the top rum markets are Dominican Republic, Philippines, Canada, USA and France
  • Of the top 5 rum markets globally only France saw an increase in volume sales over 2011-2016
  • Dominican Republic is the top rum market in per capita terms at 2.9 litres in 2016
  • Global rum sales by volume declined -5.6% globally over 2011-2016
  • 70% of the rum bought globally in 2016 was dark rum and 30% white rum
  • McDowell's is the top rum brand globally, followed by Bacardi and Tanduay
  • Chile saw the largest decline globally in rum sales over 2011-2016 at -57.7% growth in volume terms
  • Israel is expected to record a 54% growth in rum sales in volume terms over 2016-2021, the highest percentage growth globally
  • The global rum market is expected to increase 1.9% in volume terms over 2016-2021
  • Interested in more insights? Subscribe to our content

    Shop Our Reports

    Tea in Middle East and Africa

    Tea has continued to record positive growth rates in volume terms in recent years, but has also seen declining sales in real value terms in Middle East and…

    View Report

    Juice in Asia Pacific

    Health concerns are influencing the performances of the various juice products across Asia Pacific, with NFC 100% juice, for example, seeing dynamic growth in a…

    View Report

    Coffee in Asia Pacific

    Per capita consumption of coffee in Asia Pacific is the lowest in the world, and is growing only slowly, as the dominant instant coffee category is mature.…

    View Report
    Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More