Economy Our insights on the global economy, business environment and the world’s major cities inform business strategy and pinpoint opportunities and risks.

Top 5 BRIC Alternatives for Emerging Market Investment

Carrie Lennard Profile Picture
Carrie Lennard Bio

The BRICs (Brazil, Russia India and China) are the focus of many companies’ foreign direct investment strategies, accounting for a combined 39.2% of total foreign direct investment inflows to emerging markets in 2012. Yet this approach overlooks many other emerging markets which may be far easier to do business in. We have identified five economies which offer viable investment alternatives to the BRICs based on their business environments. Chile and Peru arguably offer easier alternatives to Brazil. Poland is less corrupt than Russia, while Malaysia has less red tape governing foreign investment than China and Kazakhstan is a viable alternative to India.

Ease of Doing Business Rankings 2013 in Selected Countries

ranking out of 185 countries

Ease of doing business rankings in selected countries

Source: Euromonitor International from World Bank Group

1. Chile: highest ranked Latin American country in Doing Business 2013

Unlike Brazil which ranks in 130th place out of 185 countries in Doing Business 2013, Chile ranks in at 37th place, the highest in Latin America. It also ranks highly in protecting investors and for paying taxes, at 32nd and 36th place respectively. Its total tax rate is 28.1% of total profits according to Doing Business compared to the 47.2% average in Latin America, or 69.3% in Brazil. Productivity levels in Chile (measured as GDP per person employed) are the highest in Latin America at US$32,114 in constant terms in 2012. Chile actively encourages foreign direct investment (FDI) inflows. Corruption levels in the country are also very low for an emerging market: according to Transparency International’s Corruption Perceptions Index 2012, Chile ranked 20th out of 176 economies, comparing well to Brazil (69th).

2. Peru: extensive reforms making it easier to invest than Brazil

Peru is one of the fastest reforming countries in Latin America. Amongst others, it has conducted tax regulation reforms to offer companies tax breaks for carrying out research and development. It was the second highest ranked Latin American country in Doing Business 2013 at 43rd out of 185 economies globally, up from 65th place out of 181 countries as a result of regulatory reforms to enhance its business climate. It guarantees equal treatment for foreign investors and national companies alike and very few sectors are off limits to foreign investors, unlike Brazil which has high levels of red tape governing foreign investment. As a result, Peru has attracted more foreign direct investment inflows, with its FDI intensity at 6.1% of its total GDP in 2012, up from 3.8% in 2006. This compares to 2.9% of total GDP in Brazil in 2012.

3. Poland: a more accessible alternative to Russia for investment

With a highly educated workforce and the accolade of being the most improved country in Doing Business 2013 over the 2012 edition, Poland offers a far more accessible alternative to Russia. Crucially, Poland suffers far less from corruption than Russia. While Russia is ranked in 133rd place in the Corruption Perceptions Index 2012 and has allegations of pervasive corruption at every echelon of its government, Poland ranks far higher at 41st place. Its central European location is another advantage. Although the size of its population is smaller than Russia’s, its total average per capita consumer expenditure is also set to rise by 30.2% in real terms from 2012-2020 to reach a forecast US$10,122 in 2020, higher than Russia’s predicted US$9,923.

4. Malaysia: less red tape governing foreign direct investment than China

Malaysia's aim is to become a developed economy by 2020 and as a result it has been undergone major reforms to cut red tape involved in doing business in the country, for example in respect of property registration. It ranked in 12th place in Doing Business 2013, compared to China’s 91st ranking. A key difference between the two countries is their attitude to foreign direct investment. China aims to relax its investment laws to counteract its declining FDI intensity rate and has tried to do so already to a degree for example by allowing foreign banks to increase their domestic investment banking joint ventures to 49.0%, up from 33.0% in May 2012. Yet in reality there is currently still a considerable amount of red tape governing investment in China and its investment laws are opaque. Malaysia’s FDI intensity in 2012 was 3.3% of its total GDP.

5. Kazakhstan: improvements in starting a business

Kazakhstan is rapidly becoming a key frontier market, and improved its ranking in starting a business by 30 places in Doing Business 2013 over the previous year. It ranked 28th for contract enforcement out of 185 countries according to Doing Business 2013, compared to 184th place for India. This low ranking for India is a major consideration for companies looking to invest as it means a high degree of legal risk and uncertainty when conducting business in the country. Kazahkstan's FDI intensity stood at 6.9% of its total GDP in 2012. Its per capita consumer expenditure is set to rise rapidly by 2020, creating an attractive consumer base. It is forecast to reach US$5,878 by 2020 in constant terms, compared to US$897 in India.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Voice of the Consumer: Lifestyles Survey 2023: Key Insights

Voice of the Consumer: Lifestyles Survey 2022: Key Insights report offers valuable insights into global consumer attitudes and current thinking, and their…

View Report

Global Inflation Tracker: Q2 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and…

View Report

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More