Economy Our insights on the global economy, business environment and the world’s major cities inform business strategy and pinpoint opportunities and risks.

Top 5 Market Research Resources for Targeting Latin America

Euromonitor International Profile Picture
Euromonitor International Bio

Latin America is a key emerging region for global economic growth, and with the emerging middle class in Latin America growing rapidly, the region is a lucrative market for many businesses.

Is your business trying to enter this region but lacking the knowledge or research to make strategic market entry decisions? Entering a new market can be challenging, particularly when taking into consideration nuances in demographics such as consumer behaviour and purchasing decisions.

For example, in Brazil, moving consumers to higher priced branded items will likely be difficult due to the country’s current business environment. Despite strong historical growth on consumer expenditure across different categories, Brazil’s economy slipped into technical recession in mid-2014, and growth has been in the low single digits, making new product launches difficult.

Utilising market research helps you understand consumers in Latin America, offering knowledge on population, demographics, income and per capita spending.  This type of information enables you to create targeted and effective strategic market entry plans.

Euromonitor has compiled a list of free resources to provide greater insight into the region:

WTM Latin America Trends Report 2016

Retailing in the Americas: Key Stories

Emerging Markets During Crisis: Business Strategy in Times of Uncertainty

Brazil’s Business Environment: Consumption in Economic Slowdown

From the Bottom of the Pyramid to Emerging Middle Classes in Latin America

Euromonitor International has extensive knowledge on the travel, beauty and retailing industries, as well as economic data on consumer demographics and the business environment. Contact us to learn more.


See Passport in Action

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Occasion Innovation in Snacks: Routine Concepts

As consumers consider and preplan their snack purchases more in lieu of economic challenges, anchoring innovations around consumer routines and need states has…

View Report

Global Industrial Trends

This report provides a global overview of industrial trends from 2022 through to 2027 for the key manufacturing and service sector industries. Insights analyse…

View Report

Global Inflation Tracker: Q1 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More