Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Retail Channels Our experts provide analysis on the retail industry, featuring insights from a local to global level on where and how consumers will shop across both traditional and emerging retail channels.

Top Five Digital Consumer Trends in 2018

Euromonitor International Profile Picture
Euromonitor International Bio

CHICAGO – Global market research company Euromonitor International will discuss the latest tech-driven trends shaping commerce in the webinar “Top 5 Digital Consumer Trends in 2018”, on Thursday, February 22 at 9 a.m. CST. Michelle Evans, head of digital consumer research at Euromonitor International, will dive into five digital trends that continue to change the path to purchase.

Digital life converges in super apps

According to Euromonitor International, China dominates mobile internet subscriptions with more than 1.1 billion, approximately three times the US. WeChat is the top social platform globally with more than 1 billion users.

“Consumers, especially in Asia, have embraced all-in-one super apps, which combine all aspects of a consumer’s world into a single mobile platform, because they offer a cohesive experience,” said Evans. “WeChat is this revolution’s posterchild, giving the world a preview of where the internet is going.”

Data as the new currency

An explosion of consumer data has enabled companies to more easily forge one-on-one relationships through tailored experiences and recommendations. Technology will serve as the enabler in terms of gathering, analysing and disseminating new learnings to cultivate this story of one.

Keeping the tab open

The boom of subscription services, such as Netflix, is now reinventing other areas of consumption like food and beauty. With the forthcoming Internet of Things era, consumers may not make any conscious decision for certain purchase decisions like for replenishment products.

Mobile wallets going global

Leading mobile wallets are implementing the card networks’ playbook for global expansion, which follows consumers’ paths while on the go. China and the US are especially attractive with the two having the most mobile-based purchases through 2022, reaching US$2.1 million and US$1.6 million, respectively. As such, WeChat out of China and Apple Pay out of the US are going global with their core consumer group.

Outlets get their tech injection

Despite the growth in ecommerce, physical outlets remain a critical part of the consumer shopper journey. Retailers, foodservice operators and entertainment venues recognise this and are utilising various technologies to reimagine the experience. 

To register for the free webinar, visit: http://bit.ly/2Dv1FWS.

Interested in more insights? Subscribe to our content

Latest Insights

Loyalty and the New Normal

Nadejda Popova 16 March 2023

Four Ways Tech is Transforming Social Media

Rabia Yasmeen 14 March 2023

Euromonitor to speak at Shoptalk Europe 2023

Euromonitor International 13 March 2023

Mastering E-Commerce Growth: How to Win Online Amid Uncertainty

Euromonitor International 09 March 2023

New Retail Summit

Euromonitor International 07 March 2023

Shop Our Reports

New Concepts in Retail

Retailers are pushing the boundaries of innovation. Euromonitor International’s annual New Concepts in Retail report highlights how these efforts are reshaping…

View Report

Global Inflation Tracker: Q1 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…

View Report

Top Five Digital Consumer Trends in 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More