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Top 3 Trends in Economy, Finance and Trade for 2015

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2015 will see the global economy grow at its fastest-rate in three years. The acceleration is built on stronger growth in the USA. The low oil price looks likely to be a feature of the year as does the weak recovery in the eurozone which risks fizzling out all together with the spectre of deflation hanging over the region. Overall, the outlook for the global economy continues to be uncertain as risks remain pronounced.

From peak to weak oil

In December 2014 the oil price fell to below US$65 per barrel and in 2015 we are forecasting US$82.0 (Europe Brent Spot Price) for the year as a whole. The low price is down to an excess of supply over demand as the US and Canada have become large producers and supplies (unusually) have not been affected by the turmoil in the Middle East. This has come at a time of subdued demand due to the economic slowdown in the eurozone and the manufacturing slowdown in China.

Daily Crude Oil Price: January 2007 – December 2014


Source: Energy Information Administration

There will of course be winners, losers and those that break even from the low price. Winners are the large oil importing countries such as India and Japan. Losers will be the major oil producers, including the Gulf States but more notably those suffering from other economic problems such as Russia and Venezuela. Russia is over-reliant on energy resources and a low oil price will add to its economic woes and is already weakening the rouble. Countries that import oil at the same time as producing their own may find the low price offsets itself. China is one example.  In addition Canada and the US may find that extracting their supplies becomes less and less cost-effective.

US resurgent

We are forecasting a strong year for the US economy, with real GDP growth currently estimated to come in at 3.3%. This will be the strongest rate of growth for 10 years and with it the USA will be a significant contributor to global economic growth. Its relatively small export sector (exports accounted for 9.4% of GDP in 2013) enable it to withstand global economic conditions to some extent. In particular, according to the OECD, it is more insulated from a eurozone slowdown than other major economies such as Japan and the UK.

The situation is not all rosy though – in particular wages are stagnating despite an increasingly strengthening labour market. In 2014 we estimate that the average wage per hour remained unchanged in real terms over 2013 and we forecast a rise of just 0.9% in 2015. This contributes some fragility to the recovery, as wage growth is needed to drive consumer expenditure. It also adds complexity to the Fed’s debate on when to raise interest rates.

Real GDP Growth and Growth in Wage per Hour in the USA: 2008-2015


Source: Euromonitor International from national statistics/OECD/UN/IMF/BLS

Note: Data from 2014 onwards are forecast

Eurozone in the doldrums (again)

The second half of 2014 and 2015 brings a sense of déjà vu with regards to the economic situation facing the eurozone. In 2015 we are forecasting real GDP growth of 1.1%. The region is suffering from subdued productivity growth, high unemployment and is weighed down by debt. We are not currently expecting the eurozone economy to shrink but we are expecting growth to be anaemic at best.

This time the situation is compounded by lowflation and the threat of deflation which haunts the currency bloc. In November 2014 inflation fell back to a five year low of 0.3%. In 2015 we are forecasting inflation of 0.6% in the eurozone, with major economies such as Spain and Italy coming in at just 0.0%. Deflation is a concern as it increases the debt burden, suppresses investment and consumer spending, with business unsure of ROI and consumers holding off for lower prices. This can quickly spiral into a vicious circle and fears are that the eurozone could face a Japanese-style lost decade.

Inflation in the Eurozone: 2000-2015


Source: Euromonitor International from Eurostat/national statistics

Note: Data from 2014 onwards are forecast

Up in the air

These are three trends amongst many to watch in 2015 including further geopolitical tensions, the birth of new economic groups – ASEAN’s AEC and the Eurasian Economic Union, sluggish trade growth and the strong US dollar. 2015 should see another incremental step towards a stronger global economy, but the recovery remains fragile and risks are such that there remains a danger that it could be derailed.


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