Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Services Our expert insights reveal the key consumer and industry trends shaping global services, including best-in-class innovations in technology, customer experience and sustainability to thrive in dynamic times.

Travel and the Sharing Economy

Caroline Bremner Profile Picture
Caroline Bremner Bio

I am delighted to announce the launch of a new series of Thought Leadership global reports, with the first in the series focusing on Travel and the Sharing Economy.

The sharing economy has taken the travel and tourism industry by storm, tapping into the consumer zeitgeist for sustainable, authentic and local services when it comes to lodging, transport, activities, dining and finance, amongst others. We take a look at the key drivers behind the dynamic growth in the travel sharing economy, benefiting from technological disruption, rapid urbanisation, Generation Y’s influence and smartphone proliferation.




The travel sharing economy is a global phenomenon, host to some of the world’s most famous peer-to-peer brands, such as Airbnb and Uber, causing major waves and challenging the legislative status quo. It’s a love-hate relationship, as, on the one hand, consumers are enjoying the convenience and value for money of renting from peers, whilst on the other hand, traditional travel players have been caught on the back foot by the speed of change.TT14-WO-Travel-Sharing-Economy_image2.gif

Faced with legislative challenges, the future outlook for the sharing economy is far from guaranteed; however, there are plenty of opportunities for peer-to-peer brands to explore, like in-destination activities, corporate business travel, the nascent Chinese market and the rise of sharing cities like Seoul.

Euromonitor International expects travel, technology and retail heavyweights to launch their own sharing brands, or at least adopt collaborative principles which will add weight to the legitimacy of peer-to-peer going forward and avoid a worst-case scenario of zero tolerance.




Interested in more insights? Subscribe to our content

Shop Our Reports

World Market for Duty-Free: Unlocking Value and New Opportunities

The outlook for world duty-free looks rosy, as pent-up demand and the recent reopening of China are powering tourism recovery, despite the headwinds caused by…

View Report

Disruptive Trends of Digital Banks in Asia Pacific and Australasia – How to Win the Profit Battle

Benefiting from growing smartphone penetration, supportive regulations and so on, a growing number of digital banks have been launched, challenging the…

View Report

Car Rental: Top Six Industry Trends

This report examines the global car rental industry, providing analysis on market sizes, brand and company shares, growth trends over the review period and…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More