Drinks From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry.

Trump Forecast Scenario: Impact on Alcoholic Drinks

10/13/2016
Spiros Malandrakis Profile Picture
Spiros Malandrakis Bio
Share:

While the probability of a Trump election scenario is relatively low, the candidate’s aggressive and protectionist rhetoric would actually translate into additional volatility and headwinds for growth in all categories – not merely on a US level but globally.

Geopolitical tensions flaring up alongside a rise in nationalistic rhetoric- forces that we have also seen unleashed in the case of the Brexit vote and its still on-going tremors- will lead to a renewed bout of macro volatility pushing global alcoholic drinks growth lower than initial estimates. On the other hand, such an inward shift of the US electorate could signal a further interest in locally produced brands while the nature of such an anti-establishment vote could also be translated as another sign of opting for radical alternatives. Localisation and anti-status quo rhetoric and positioning are incidentally two of the key drivers behind the rise of micro brewers and micro distillers.
trump-alc-drinks
Interested in more insights? Subscribe to our content

Shop Our Reports

Global Inflation Tracker: Q2 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and…

View Report

Asia Pacific Consumer Trends: How Self-love and Individuality are Taking Centre-stage

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns…

View Report

Upcoming Trends in Fmcg Packaging Legislation

Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More