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Appliances and Electronics Our insights capture shifts in consumer lifestyles and themes impacting the global consumer appliances, electronics, and toys and games markets. Themes include new business models, sustainability, innovation and the future home.

Datagraphic: Understanding China's Huge Digital Footprint

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China is one of the world’s most dynamic and largest telecom markets, not just because of its huge population but also due to the rapid growth of its digitalisation and consumption. The Asian superpower already has the world’s highest number of Internet users and is the dominant smartphone market globally by sales. Additionally, China saw the strongest annual
real rise in telecom revenues in 2012 and will see the highest real growth in consumer expenditure of all G20 countries over 2013-2020.

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