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ConsumersOur insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.
Demographic trends are dominated by two key factors – the declining birth rates and the dramatic rise in the number of Later Lifers. At the same time, an improving economy and labour market has led to an increase in consumer confidence and spending, while technology continues to grow in prominence- from kids playing with smartphones to the elderly shopping online and using social networks such as Facebook.
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