Beverages From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the beverages industry.

Voice of the Industry – Soft Drinks

9/6/2018
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

Euromonitor is excited to share the most recent results of the Industry Insights series. In this annual series, Euromonitor surveys industry professionals across the globe to capture trends, forecasts, and innovations.

Voice of the Industry: Soft Drinks

A new report in the Industry Insights series focuses on soft drinks trends, drawing on an Industry Insights survey of 269 professionals around the world.

Top findings from Euromonitor’s soft drinks industry insights survey include:

  • Future sales expectations among industry professionals are cautiously optimistic; more than half of them think value sales in their category in 2022 will be at least 5% better than in 2018.
  • Sugar reduction, avoidance of artificial sweeteners and sustainable packaging are expected to be the most influential trends impacting sales in the coming year.
  • On an average 37% industry professionals cite super-fruit and vegetable juice blends or smoothies, sports protein drinks, natural/organic energy drinks as the most successful new product launches in the past year.

To download the full Voice of the Industry: Soft Drinks report, click here.

More on Industry Insights

Euromonitor’s Industry Insights series surveys professionals on trends and innovations across nine key industries: beauty and personal care, toys and games, non-alcoholic drinks, packaged and fresh food, retailing, home care, digital consumer trends, alcoholic drinks and consumer foodservice.

100%

Interested in sharing your perspective in the next Industry Insights survey? Email survey@euromonitor.com with your industry focus and contact details.

Interested in more insights? Subscribe to our content

Latest Insights

Juice Summit

Euromonitor International 07 September 2021

Shop Our Reports

Soft Drinks: Quarterly Statement Q3 2021

The Q3 update to global soft drinks forecasts is largely consistent with published baseline (October) 2020 projections, with a small upgrade to our Q2 outlook…

View Report

Hot Drinks Quarterly Statement Q3 2021

Changing pandemic forecasts remain an issue for hot drinks in Q3 but industry focus is increasingly shifting to a variety of second-order effects from the…

View Report

Alcoholic Drinks: Quarterly Statement Q3 2021

This briefing examines Euromonitor International’s Q3 2021 alcoholic drinks forecasts, which have been updated in accordance with new macroeconomic data and the…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More