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Water Crisis Poses Risks for Food and Drinks Businesses

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Market research company Euromonitor International launched today new research on natural resources and an accompanying white paper “Sustainability and the New Normal for Natural Resources.”

According to the white paper, reliable access to natural resources is of critical importance to governments, businesses and consumers. In 2015, the World Economic Forum mentioned water crisis as the number one long-term global threat. Still underestimated by many businesses, water risk is a very serious and complex issue which threatens wildlife, human access to clean water and continuation of business through shortage, flooding and pollution. A well-managed water strategy, conversely, can help build a resilient and innovative business and a strong ethical brand image.

“Water stress and poor water stewardship can have a sizeable impact on profit and a huge impact on businesses’ reputation and operations. The most obviously affected sector is the food and drinks industry, where water is a key input. But many other sectors are also at risk, including apparel, energy and beauty and personal care.” says Sarah Boumphrey, Global Lead of Economies and Consumers at Euromonitor International.


Euromonitor’s Natural Resources research reveals:

  • Many packaged food companies’ growth is increasingly reliant on water-stressed regions - India had the largest area harvested for cereals in 2015.
  • Soft drinks and beer record the highest absolute volume of water consumption and are highly vulnerable to water risk.
  • By 2020, 50% of the global laundry detergents market by volume will be accounted for, by water-stressed countries such as China, India, Indonesia, Mexico, South Africa and the US.


To find out more about Euromonitor’s research on Natural Resources, visit: https://blog.euromonitor.com/tag/natural-resources.

To download the free white paper, visit: http://go.euromonitor.com/white-paper-natural-resources-sustainability-new-normal-natural-resources.html.

- ENDS –



About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

Euromonitor International supports the international water-aid charity Just a Drop, which aims to contribute positively to the reduction of child mortality caused through poor sanitation and unsafe water and to actively reduce the numbers of people without access to clean water.

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