As Mondelez makes a takeover bid for Hershey, Euromonitor International reviews what a takeover would look like in the competitive landscape.
Combined, Mondelez and Hershey will have a 18% market share and therefore overtake Mars as the world's leading confectionery player in 2016.
Mondelez/Hershey combined share would exceed 50% in Mexico, New Zealand and Kenya and may therefore be subject to a regulatory review.
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