Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Food and Nutrition Consumers are engaging with food and nutrition like never before. Our in-depth analysis examines the most important implications across the industry, providing market intelligence, original thinking and key insights.

Who are the Major Losers of Russian Sanctions?

8/8/2014
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

Sarah-B-Banner

View Sarah Boumphrey's profile on LinkedIn

Follow @SarahBoumphrey

The Russian government’s announcement of sanctions on some food stuffs imported from the EU, Norway, USA, Canada and Australia will hit some countries harder than others. Yet the impact on the Russian economy may be even more significant.

Who will pay the price?

Of those facing the ban, the EU has the closest trade ties with Russia. Russia was the destination for 2.6% of EU exports in 2013. This ranges from just 0.4% in Portugal, to a hefty 19.1% in Lithuania. Of those facing sanctions, the countries’ most dependent on agricultural exports (in terms of the proportion of their exports which are composed of food and live animals) are Denmark, Lithuania and Cyprus.

Top 10 Agricultural Exporters: 2013

Top10ag

 

Source: Euromonitor International from United Nations (UN), International Merchandise Trade Statistics

Note: Based on a ranking of those countries affected by the sanctions – the EU, Canada, Australia and the USA.

Lithuania, as an important agricultural exporter and a major trading partner of Russia, is the chief country in the firing line. Its major agricultural exports to Russia in 2013 were vegetables, fruit and nuts, and dairy products and eggs – many of which are included in the export ban. Food and drink exports from Lithuania to Russia totalled US$1.8 billion in 2013, equivalent to 28.2% of all exports to Russia in that year.

An added risk to the EU economy

The EU’s exports of food and agricultural products to Russia totalled US$15,463 million in 2013 or 9.7% of its total exports to Russia, which represents 0.1% of GDP. Therefore the direct impact on the EU economy taken as a whole will not be large. Yet the sanctions must be seen in the wider context of a weak Russian economy and the heightened risks that geopolitical instability in Ukraine and the worsening of relations with Russia bring to the EU at a time of already fragile growth.

An own-goal for Russia

The sanctions could also be something of an own-goal for Russia. Russia is a food importer with a trade deficit in food, live animals and beverages of US$23,878 million in 2013; and the ban on EU products could push up inflation, already high at 6.8% in 2013. Russia will have to ramp up domestic agricultural production and seek new suppliers of food products, which will necessarily be further afield, adding costs to imports. Again this must be seen in the wider context of a weak Russian economy facing low levels of investment, weak business confidence and significant capital outflows.

Russian Production of Selected Food Stuffs: 2008-2013

Foodstuffs

Source: Euromonitor International from UN Food and Agriculture Organisation, FAOSTAT

Consumer spending in Russia on food and non-alcoholic beverages is high – accounting for 30.5% of all consumer spending in the country in 2013. This rises to 41.0% for the very poor – decile 1 households. Spending on meat alone totalled US$92,280 million in 2013. Food price rises will therefore have a significant impact on the average Russian household, affecting the poor the most.

Proportion of Spending by Russian Households on Food and Non-Alcoholic Beverages by Income Decile: 2013

Spendingrussianhouseholds

Source: Euromonitor International from national statistics/Eurostat/UN/OECD

Note: Deciles are calculated by ranking all of the households in a country by disposable income level, from the lowest-earning to the highest earning. The ranking is then split into 10 equal sized groups of households. Decile 1 refers to the lowest earning 10%, through to Decile 10, which refers to the highest earning 10% of households.

Save

Save

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Eating at Home: Opportunities in the New Consumer Landscape

The eating-at-home business has surged in the last years, offering more options for consumers. This includes meal delivery, ready meals, home-cooked food, and…

View Report

Personalisation and Digital Wellness in Food and Nutrition

Personalisation’s appeal is intensifying as modern consumers demand greater convenience and efficiency. Increasing awareness of the importance of nutrition for…

View Report

Occasion Innovation in Snacks: Routine Concepts

As consumers consider and preplan their snack purchases more in lieu of economic challenges, anchoring innovations around consumer routines and need states has…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More