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Luxury and FashionOur global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies.
With the growth of electronic devices such as computers and smartphones and with the younger generations preferring ball point pens, fountain pens have had to re-define itself as a luxury product endowed with jewels and precious metals, rather than as a utilitarian tool. Luxury brands such as Parker and Montblanc, thus, are successful in persuading appreciators cutting across both developed and emerging markets to fork out a higher sum per unit purchase.
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