Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Economy Our insights on the global economy, business environment and the world’s major cities inform business strategy and pinpoint opportunities and risks.

Why the Allure of the BRICs Has Not Dimmed

Euromonitor International Profile Picture
Euromonitor International Bio


The long-term potential of emerging markets, despite recent weaker economic news, remains solid. Recent figures have indicated a slowdown in the BRICs in particular, but with these four markets, home to almost half of emerging market population and 52.8% of total emerging market GDP (PPP terms in 2012), are not to be forgotten or relegated to the second division. An emerging market strategy cannot afford to ignore the BRICs.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Occasion Innovation in Snacks: Routine Concepts

As consumers consider and preplan their snack purchases more in lieu of economic challenges, anchoring innovations around consumer routines and need states has…

View Report

Global Industrial Trends

This report provides a global overview of industrial trends from 2022 through to 2027 for the key manufacturing and service sector industries. Insights analyse…

View Report

Global Inflation Tracker: Q1 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More