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Health and BeautyWe examine the trends underlying the growth of the global marketplace in health, beauty and hygiene. Our analysts will point the way forward by highlighting critical innovations and behaviours that are driving industry evolution.
During the last few years, value sales of hair care have stagnated in most developed countries. The anti-ageing trend will give opportunities to increase sales in value and volume terms, by raising the use of specialty ingredients and by introducing multi-step regimes. Japan and the US will embrace the anti-ageing trend in hair care, although lower incomes in the BRICS could limit such opportunities.
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