Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Economy Our insights on the global economy, business environment and the world’s major cities inform business strategy and pinpoint opportunities and risks.

Will a Fed Lift-off be the Final Nail in the Coffin of the Emerging Market Dream?

9/14/2015
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

In short: no. As I’ve said many times before, emerging markets should be seen as a long-term strategy. This is no less true in light of their current challenges. That’s not to say that these challenges should be under-estimated: many economies, amongst them, giants such as China and Brazil, are under considerable stress with no easy fixes for their economies.

A question of timing

As we head closer to the Fed’s September 17th decision on whether to raise interest rates, concerns have been growing over the decision’s impact on the global economy and emerging markets in particular.  There are compelling arguments in favour of a rise – related to the domestic economy, but also as a means of ending the uncertainty that is damaging emerging markets; and equally compelling reasons to postpone – not least the timing - due to the potential impact of the flow-on effects of a China slowdown on the global economy.

The key is to differentiate

Uncertainty about the timing of the Fed rate rise continues to wreak turmoil in emerging markets, at a time when the China slowdown is impacting on commodity exporters in particular.  Painting the current situation facing emerging markets as a glitch would clearly be glib, but on the other hand it pays to differentiate and to look at the macro-economic fundamentals. Those with weaker fundamentals – government and current account deficits, high inflation, debt burdens, over-reliance on commodities, corruption and a poor business environment are struggling most. Colombia, Turkey, Brazil and South Africa all have significant current account deficits for example, more than 4% of GDP in 2015.

Current Account Balances of the 20 Largest Emerging Markets: 2013 and 2015

Largest-Emerging-Markets

Source: Euromonitor International from Eurostat/IMF/OECD

Note: Data for 2015 are forecast

It’s a complex picture - the current account does not tell the whole story. Russia might have a current account surplus, but it has an over-reliance on oil and gas leaving it vulnerable in the face of weak commodity prices. Malaysia also has a current account surplus, but has a high government budget deficit, political instability and a certain amount of reliance on commodities.

Commodity Exports in the 20 Largest Emerging Markets: 2014

Emerging-Markets

Source: Euromonitor International from United Nations (UN), International Merchandise Trade Statistics

Note: Data refer to exports of crude materials and mineral fuels

Long-term promise remains

Whatever the immediate decision, it would be naïve to think that emerging markets can emerge unscathed in the short-term, there will undoubtedly be a hangover. But it’s also overly simplistic to assume all will suffer equally and that this marks the end of the ascendancy of emerging markets. Looking to 2030, emerging and developing economies are still expected to contribute 66% of real GDP growth, account for 92% of births and be home to 87% of the world’s population.  The script may have changed, but in the long-term the story should remain a positive one.

Interested in more insights? Subscribe to our content

Explore More

Shop Our Reports

Occasion Innovation in Snacks: Routine Concepts

As consumers consider and preplan their snack purchases more in lieu of economic challenges, anchoring innovations around consumer routines and need states has…

View Report

Global Industrial Trends

This report provides a global overview of industrial trends from 2022 through to 2027 for the key manufacturing and service sector industries. Insights analyse…

View Report

Global Inflation Tracker: Q1 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More